Thursday, April 12th 2007 | Ismael Ghalimi
A couple of weeks ago, I explained how Intalio is outsourcing its product management function to customers using a process we call Demand Driven Development. Following the release of this article, I have been exposed to the Idea Exchange, and must say that I am very impressed by the quality of the implementation that Salesforce.com developed for an idea quite similar to ours.
Beyond the polish of its user interface, what I like about Idea Exchange is the way it ranks popular ideas based not only on the number of promotions, but also on the recentness of those and the comments that usually come with them. I was also very impressed to see the list of features originally submitted to the Idea Exchange and added to the last Spring release when I received an email notification announcing its availability. This gave me a sense of immediate feedback loop that is highly satisfying.
I like to put my money (and time) where my mouth is, so I started submitting ideas to the Exchange yesterday. I posted seven so far, and I invite you to promote them if you have a Salesforce.com account. Moving forward, all ideas presented on this blog and related to Salesforce.com will also be recorded onto the Idea Exchange. I strongly encourage other vendors to build exchanges of their own. Dell did just that, using technology developed by… Salesforce.com.