IT|Redux

Love Respect

Wednesday, June 30th 2010 | Ismael Ghalimi

New iPhone released
It is a massive success
Yet many complain

For all its presumed flaws, the new iPhone is an absolutely amazing experiment in industrial design and ecosystem reshaping. It’s bold, slick, gorgeous. It makes me wonder what the world would be like if all surrounding objects had been designed with the same level of attention.

The iPhone 4 is an acquired taste. At first touch, it feels angular. But as the relationship develops, a unique blend of round shapes and square corners emerges, making for a truly enthralling haptic experience.

It’s so square, you want to flip it in circular motions between your thumb and index. It feels heavy on the lift, so you want to flip it some more, upside down, left and right. You’re getting acquainted.

As you’re fooling around, an idée force emerges: you’re dealing with something quite exceptional. By now, you’re fully aware that the aluminum trimming is actually an antenna, and its asymmetric black interruptions serve a real purpose. But as you’re spinning the gizmo around, you stumble upon the screws surrounding the USB connector. Both are perfectly aligned!

For it to happen, Jonathan Ive must have asked one of his lieutenants to ensure that every Chinese worker responsible for the assembly of such an intricate piece of machinery would stop their screwdrivers at the precise point where the screw patterns would align with the user’s discovery process. What more could you ask for?

Steve, Jonathan, David, and their teams are relentlessly pushing the enveloppe, taking uncalculated risks to create a breathtaking user experience. In most areas, they succeed. In some they fail, yet quickly learn from the experience. Knowing what is at stake, their unwavering belief in such a creative process is truly remarkable. For it, we should be grateful.

Thank you guys!

Entry filed under: Cloud Computing

One Comment - Add a comment

1. Alan Zhang  |  August 24th, 2010 at 6:35 pm

Couldn’t agree more!

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